enterprises ' brand strategy 企业品牌战略
enterprises famous brand strategy 企业名牌战略
Research on how to promote the competitiveness of Chinese enterprises brand strategy is an important theoretical and practical significance.
研究如何提升我国企业品牌竞争力战略具有重要的理论意义和现实意义。
This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距，并对我国企业品牌战略危机的原因进行了探究。
Brand extension is an important strategy for enterprises to develop market.
品牌延伸是企业开拓市场的重要营销策略。
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