Due to the differences between English and Chinese language and culture, the rhetorical devices used in English advertisement have brought difficulties to our understanding and translation.
由于语言和文化上的差异，英语广告中大量使用的修辞手法给我们的理解和翻译带来了一些困难。
This paper argues that the cultural differences between English and Chinese frequently lead to pragmatic failures in advertisement translation.
本文指出英汉文化差异是导致广告翻译语用失效的主要原因。
The study of Chinese-English (C-E) advertisement translation is of great realistic significance and practical value.
研究汉语广告英译具有重要的现实意义和实用价值。
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