Advertising executives say bribery cases require different tactics because they don't have as obvious an impact on the end-consumer.

广告业人士说，应对贿赂丑闻所需的策略不一样，因为这类事件对终端消费者没有那么明显的影响。

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In the summer of 2001, we decided to switch the gear from a backend technology provider to a front-end consumer-oriented search service.

在2001年夏，我们决定将设备从后端技术提供商转换为前端面向消费者的搜索服务。

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As a result, “one size fits all” products prioritize convenience for the inventor – often at the expense of affordability for the end consumer.

因此，”一种产品设计适用所有人”的确让创新者省事了，但常常是以最终消费者的成本负担为代价的。

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When you decide to become a front-end consumer-oriented service, you really need to be better than your competition.

当作为前端客户导向型的服务提供商时，就需要做得比竞争者更好。

斯坦福公开课 - 百度CEO李彦宏演讲：全球最大搜索引擎的发展课程节选

So in the summer of 2001, we decided to switch gear from a backend technology provider to a front-end consumer-oriented search service.

于是在2001年夏，公司决定从后台技术提供者,转变为直接面向消费者的搜索服务提供方。

斯坦福公开课 - 百度CEO李彦宏演讲：全球最大搜索引擎的发展课程节选

Gathering feedback from your end-consumer and incorporating it into a product or service in real-time can be tricky business.

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We see it that competition is really healthy for the end-consumer.

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Facebook is just the front end -- the consumer interface -- of a big data engine.

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