Employer branding is the perception of employees' about an organization as a place to work.

雇主品牌是员工对工作地方有关组织的感知。

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While employer branding clearly seems to be growing in importance, the ways in which companies define it seems to differ depending on who you ask.

然而虽然雇主品牌的重要性明显上升，公司对它定义的方式似乎取决于您问的是谁。随着雇主品牌持续演变，一个持续出现的问题是“这是谁的工作？”

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Respondents indicated that Corporate Communication and Marketing departments at their organizations are largely responsible for employer branding activities.

根据调研，这个问题的答案是：“所有这些人”。 受访者表示公司的传播及营销部门在很大程度上对雇主品牌活动负责。

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In employer branding, choice barriers are the hiring and pay policies set up by employers to prevent people from entering or leaving a firm.

WSJ: Corporate Image as Recruiting Tool

Engage contingent workers: Employer branding campaigns and recruitment advertising campaigns have historically targeted full time positions, without incorporating the unique needs and considerations of contract workers.

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Taken together, these five segmentation approaches get the right employees to join and stay, without breaking the bank, turning employer branding from a recruitment cost to a strategic driver of profit.

WSJ: Corporate Image as Recruiting Tool