Psychological process of female consumer is complete. There are cognition process and behavior process and emotion process.

女性消费者心理活动是一个完整的过程，其中除了认知过程和行为过程外，还包括情感过程。

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Big banyan is the symbol of clean and pure love, jotting down the emotion process of the human life.

大榕树，是纯洁爱情的象征，记载了人间的情感历程。

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It's no wonder many bristled at a system that stripped all the emotion and intuition from the process.

BBC: Drew Linzer: The stats man who predicted Obama's win

The same thing in the real world, if emotion enters your decision making process it's going to get ugly.

FORBES: Steve Forbes Interviews Neil Hennessy

Neil Hennessy: What I think that we've done, Steve, different than everybody else is that we've removed emotion from the investment decision making process.

FORBES: Steve Forbes Interviews Neil Hennessy