The electricity generated by a micro-wind turbine is transmitted and stored in a battery before being used to drive home electrical appliances such as lights, LCD monitors and TV sets.

CNN: Lucien Gambarota: Alternative energy pioneer

Value Direct sells electrical appliances and home entertainment systems over the internet and telephone.

BBC: Barclaycard ditches IndigoSquare

The campaign will urge people to check electrical appliances and sockets at home, install and check smoke alarms, plan an escape route in the event of a fire and not attempt to tackle the fire.

BBC: Neasden fire deaths: Chest freezer 'most likely cause'