Accurate Dissemination "concept should not be merely the unilateral effect of transmission, more importantly, it should be a kind of" communication "for both sides!"

“精准传播”的概念不应该仅仅是传播这种单方面的效果，更重要的应该是双方的“沟通”！

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Nasty play of information inflation, make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more.

信息的急剧膨胀，使广告传播效果研究越来越成为广告传播过程研究中的重要课题。

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Third, the appearance of electronic books has improved and enhanced the books dissemination effect and the dissemination function.

第三，电子图书的出现使图书传播效果和传播功能得到改善和增强。

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