While Petitt owns hotels and once headed Choice Hotels (Comfort Inn, EconoLodge), Echo Mountain has no lodging, restaurants or condos.

FORBES: Ski Mogul

Petitt lets his customers, who cover their snowboards with decals, slap them on anything at Echo Mountain, even his walls.

FORBES: Ski Mogul

Two years ago he opened Echo Mountain, which caters to a young crowd who would look more at home on skateboards.

FORBES: Magazine Article