For the first time, a recent study of EA Games shows proof that advertisers may actually benefit from something many gamers hate: in-game advertising.

一项最近的研究首次表明广告商确实能从游戏玩家所憎恨的游戏内置广告中获利。

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Like other games publishers, EA hit a bumpy patch in 2006 as gamers reduced their spending in anticipation of the switch from one generation of consoles to the next.

在新旧主机交替之际，玩家缩减了花在游戏软件上的开支。 和其他游戏发行商一样，EA在2006年也是路途坎坷。

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Electronic Arts (ea), a giant American video-games publisher, is preparing to release "Battlefield Heroes" (pictured), an online combat game with a slapstick sense of humour.

美国游戏巨头电子艺届公司，正准备发售其幽默搞笑的在线战斗游戏“战场英雄”(如题图)。

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"We've received complaints from a lot of customers who we recognise and respect, " said Frank Gibeau, EA Games' president.

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Kaka follows in the footsteps of past cover athletes like Wayne Rooney and Ronaldinho (the Brazilian has appeared on the cover of seven EA games).

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It brings together phenomenal power and functionality, marked out by the fact it comes with two essential BBC apps and a killer EA Games title in Sims Freeplay.

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