On April 29, Zeithaml sent a lengthy e-mail to all students and staff to further explain Jones's comments and urge everyone, especially women and underrepresented minorities, to "enthusiastically and optimistically" pursue careers in which they have interest and aptitude.
"I think its interesting that they're going for a point of differentiation, aiming for the high-end of the e-ink market, " said Philip Jones, editor of the Bookseller magazine.