Selfishly, once I'd said goodbye to Duncan, I didn't want to face any other guys in their uniform.

BBC: Marine wife on coping while husband's in Afghanistan

Even on Duncan's website, there is an FAQ largely about his personal life that, tellingly, hasn't been updated since Duncan was 27, about a decade ago.

CNN: Tim Duncan beast on court, if not in press

So what can you tell a candidate - a Tom Vilsack or a Mike Huckabee or a Duncan Hunter, a candidate that doesn't have that kind of name recognition - what would you tell that candidate in order to attract media exposure?

NPR: In a Crowded Political Field, How to Get Noticed?