Retaining the Portuguese character of the Company’s brand and quality service as the basic concept and its differentiating mark has been the main driver of TAP strategy in most recent years.

葡萄牙航空公司保持了其品牌的葡萄牙特色，并以优质服务作为其基本运营理念，同时伴以其特色的服务标志，共同成为促进公司战略成功的主要驱动因素。

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Today, signs are widely viewed as a key driver of brand strategies for cities, retailers and other parties.

而现如今，标识被广泛视为一个城市、零售商或是各方品牌战略的关键驱动因素。

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Smart mobile devices are the hub of consumer activity, outdoor digital screen is the mechanism of interaction between the driver and the brand and consumer.

智能移动设备是消费者活动的枢纽，户外数字屏幕是驱动方案和品牌与消费者之间互动的机制。

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The reality is that amid the new media frontier, the search for big brand ideas endures, but advertising is no longer the dominant driver to create and tell brand stories.

FORBES: Social Media: PR's Entr��e to Marketing's 'Big Idea'

Providing an environment that allowed people to see products, get help and even take computer courses has been a big driver in growing sales of its brand in recent years, Dunn said.

FORBES: Magazine Article

The Jordan Brand is the biggest Nike driver, and is a staple for the average consumer and celebrities alike.

FORBES: Michael Jordan's Johnny Kilroy Makes Return After Nearly 20 Years with Fun Marketing Push