Much as Coca-Cola's success results from soft-drink recipes unknown to its competitors, thesuccess of investors is almost by definition a function of their individual analysis, which, if superior to that of competitors, allows them to outperform.
Coca-Cola ( KO - news - people )'s success results from soft-drink recipes unknown to its competitors, thesuccess of investors is almost by definition a function of their individual analysis, which, if superior to that of competitors, allows them to outperform.
Although whisky producers claim to detect the first signs of a revival, selling Scotch as the liquor todrink while playing pool or cruising the dance floor poses a risk tothe drink's long-term status as an international symbol of success.