The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.
Windows 7 users can change the size of text and icons using the Display control panel and can zoom in on text using a magnifier tool that can be activated in the Ease of Access control panel, which contains other options for making items on the computer easier to see.