This paper presented a two-dimensional discrete dynamic competitive model in advertising based on the classic V-W model, namely the sales-advertising response model.

提出一个基于V - W销售广告反应模型的二维离散广告竞争动态模型。

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Then, with a discrete double-head monopoly model and a numerical case, the dissertation makes a quantification analyze to the project value under three different competitive structures.

然后，运用离散型期权博弈模型，在平等竞争、领导—跟随和联盟三种市场结构下，结合一个数值例子，对企业项目价值和投资决策进行了量化分析。

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