"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.

星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验，“在很大程度上，咖啡店本来就是一个社交网，社交网站是星巴克社交网天然的补充。”

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There is not enough bandwidth or data-centre capacity to keep up with demand, says Kaiser Kuo, director for digital strategy at Ogilvy China, an advertising agency.

凯撒郭（Kaiser Kuo）是中国奥美（Ogilvy）广告公司的数字策划主管。 他说没有足够的带宽和数据存储空间来满足日益增长的需求。

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Eugene Hernandez, director of digital strategy, Film Society of Lincoln Center, had a different take.

FORBES: Big Data Is Hollywood's New Rising Star

Real-time bidding for online display is more efficient from a pricing standpoint, said Bob Arnold, Kellogg's associate director of digital strategy.

WSJ: Auction System Helps Place Digital Outdoor Ads

Last November my Forbes colleague Brandon Gutman had a conversation with Bob Arnold, Associate Director of Digital Strategy at Kellogg, on their experience with programmatic advertising and media buying.

FORBES: What Is Programmatic Advertising And Is It The Future?