"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.

星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验，“在很大程度上，咖啡店本来就是一个社交网，社交网站是星巴克社交网天然的补充。”

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Finally, after the layers of in-depth analysis and exploration, the paper proposed the strategy of digital TV marketing under the background of media convergence.

最后，经过层层深入的分析和探索之后，提出了媒介融合环境下的数字电视的营销策略。

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But it is sure that including the digital entertainment new media marketing it will become Coke overall marketing strategy more and more important part.

但可以肯定的是，包括数字娱乐在内的新媒体营销将成为可口可乐整体营销战略中越来越重要的部分。

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"It helps to have a clean break with the past, and Perlman was the face of the business - the question is now whether they can find a full-time new visionary leader rather than just someone who was part of the previous team, " Ed Barton, director of digital media at Strategy Analytics, told the BBC.

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"We know a lot of fans find themselves displaced, and they are using devices like mobile phones for more tasks, " said Brian Rolapp, the NFL's senior vice president of digital media and media strategy.

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He served as Senior Vice President of Digital Strategy and Business Development at Paramount Pictures and also ran Global Wireless Strategy and Business Development for the digital media division at Microsoft Corporation.

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