He has authored and edited numerous scholarly research articles on consumer behavior, and he initiated and leads the HBS program titled Taking Marketing Digital, which helps guide marketers in the fast change and drive to digital.

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Hammerson, with a 97.7% occupancy in its centers, says it helps retailers drive shoppers into its centers through marketing, such as a "digital loyalty" program, which delivers targeted promotions to consumers via mobile devices according to their shopping behavior.

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