The current digital thinking, as well as artificial intelligence, hotel loyalty program and the content of the hotel personalized marketing areas of concern.

本期数字思维，还有人工智能、酒店忠诚度计划以及酒店个性化营销领域的内容值得关注。

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He has authored and edited numerous scholarly research articles on consumer behavior, and he initiated and leads the HBS program titled Taking Marketing Digital, which helps guide marketers in the fast change and drive to digital.

FORBES: Three Digital Marketing Priorities Straight From (Gasp!) Academia

Hammerson, with a 97.7% occupancy in its centers, says it helps retailers drive shoppers into its centers through marketing, such as a "digital loyalty" program, which delivers targeted promotions to consumers via mobile devices according to their shopping behavior.

WSJ: U.K. Retail Rents Drop as Stores Close