Ungoogleability increasingly means privacy, says Cameron Hulett, executive director of digital marketing company Undertone.

BBC: Who, What, Why: What is 'ungoogleable'?

"We can also learn a little about the candidate's culture fit and professionalism, " says Kelly Vergara, executive director of human resources at digital marketing agency Resource Interactive.

CNN: Social networking sites dos and don'ts

Driving marketing innovation is CMO Beth Comstock and Global Executive Director of Digital, Advertising and Design Linda Boff.

FORBES: Tradition Meets Experimentation In GE's Creative-Agency Mix