Before launching OUYA, she held several executive roles with video game companies such as GameFly, IGN (where she led digital distribution and business development) and Vivendi Universal.
In short, the digital economy turns business into a Moneyball game, in which leveraging data leads to global scale development and higher profitability.
"The beauty of a game like this is that it's ongoing, so we're always putting new content into the game, " says Robert Ferrari, vice president of publishing and business development at Sanrio Digital.