In preparation for Fashion Week we were trying to figure out a way to show more about what it was like being there, so cinemagraphs were born out of a need to tell a story in a fast digital age.

在为Fashion Week准备的过程中，我们试着找出一种能传达更多内容的途径，因此Cinemagraph就应运着这个飞速发展的数码时代的需要产生了。

youdao

Some brands are experimenting with digital fashion shows, which are staged and filmed ahead of time and aired during Fashion Week, courtesy of talent and production agency KCD, which produces most of the live Fashion Week shows.

CNN: Social media bring fashion to the masses