In order to capture a bigger market, a company needs to shorten the product manufacturing cycle and product development lead time.

为了得到更大的市场，公司必须做到以下两点：一是缩短产品生产周期；二是缩短产品开发周期。

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As Mr Streiff pointed out this week, Airbus must also catch up with Boeing in product development, cutting its lead-time for new aircraft from seven to five years.

ECONOMIST: Airbus and EADS

Still, as people get accustomed to innovation, the lead time between a new development and its acceptance shrinks.

CNN: ASIANOW - Asiaweek