In order to capture a bigger market, a company needs to shorten the product manufacturing cycle and product development lead time.

为了得到更大的市场，公司必须做到以下两点：一是缩短产品生产周期；二是缩短产品开发周期。

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If you are a team lead this predicament is only made worse - now you have to meet sponsor needs, deliver functionality on time and within budget, and manage the development team.

如果你是团队领导，这个处境只会变本加厉——你必须满足赞助商的需求，在预算内按时交付功能，还要管理开发团队。

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Given the long lead time for technology development, research, development, and demonstration need to ramp up now.

鉴于技术开发需要较长的周期，现在就需要加大研发和示范力度。

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As Mr Streiff pointed out this week, Airbus must also catch up with Boeing in product development, cutting its lead-time for new aircraft from seven to five years.

ECONOMIST: Airbus and EADS

Still, as people get accustomed to innovation, the lead time between a new development and its acceptance shrinks.

CNN: ASIANOW - Asiaweek