Adobe also announced previews of developer tools that make the process of multiscreen development more streamlined.

ENGADGET: Adobe announces Air 2.5 for TVs, tablets and phones, launches Adobe InMarket to package apps

Neil Whittingham, managing director of developer Acklam Hall Ltd, said the process had been "long and slow".

BBC: Acklam Hall redevelopment due to start by August

Any developer or company that completes the application process will receive a discount code that reduces the cost of registration to attend.

WHITEHOUSE: Calling all Innovators: Demo @ the Next Health Datapalooza