Accordingly, the destination image marketing theoretical foundation of the travel is expanded from the marketing theory, economics theory to the public management theory and dissemination theory.

相应地，旅游目的地形象营销理论基础从市场营销理论、经济学理论拓展到公共管理理论和传播学理论。

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The destination marketing should pay attention to the management to them, take special measures to different stakeholders and establish the system to balance the conflicts among them.

目的地营销管理应重视对利益相关者的管理，对特殊的利益相关者群体采取特殊的策略，并建立平衡他们之间冲突的一般准则。

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