Many app-oriented startups use design to mask the fact that what they are doing with data is actually rather thin.

FORBES: Moveline Brings The Ease Of An App To The Headache Of Moving

Design the car with parts already being produced, make the engineering data public, and have someone else build it.

FORBES: The Makings of a Duesy

Since March, i-design has signed a major contract with merchant processing services provider First Data for the supply of joono software, and has sold an additional 3, 000 software licenses to Barclays Bank and US-based Cardtronics Inc.

BBC: ATM advertising firm i-design eyes future growth