Do ad networks have a meaningful future in an age of real time bidding and demand side platforms?

在如今实时竞价（RTB）和需求方平台（DSP）兴起的时代，传统意义上的”广告网络”还有前途么？

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Campaign data gets pushed through third party intermediaries, ad networks and exchanges, demand side platforms and more.

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Demand Side Platforms (DSPs) like DataXu came along to help advertisers make sense of multiple real time bidding opportunities in new ad exchanges.

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Using a stock exchange as a metaphor, the simplest way to explain this ecosystem is, websites have unsold inventory they pass to an ad exchange, similar to a stock exchange, and advertisers utilize demand side platforms, similar to a stock broker, to purchase the inventory.

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