Dell, the company, has faltered only when it has veered from the purest form of its direct model.

戴尔公司只有在它从最单纯的直接销售模式进行改动时才有点动摇。

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The Internet, the purest and most efficient form of the direct model, provides greater convenience and efficiency to customers and, in turn, to Dell.

互联网，纯净和最有效的形式直销模式，提供了更大的方便和效率的客户，并反过来向戴尔。

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Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business.

今天，戴尔公司应用互联网进一步推广其直线订购模式，不断地增强和扩大其竞争优势。

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For more than a decade, Dell rode its direct sales model and surging demand from businesses for bland, affordable personal computers to industry dominance.

FORBES: Magazine Article

And with Dell moving away from its direct-only sales model and pushing into Wal-Mart and Sam's Club, Dell can afford to take a chance on anything--except being bland.

FORBES: Magazine Article

In the 1990s, it was easy for Dell to use its direct-sales model to take share from companies like Compaq that were selling through higher cost retail stores.

FORBES: No End in Sight For Dell's Lost Decade