Third, build a measurement model of tourism decision-making, path analysis model and decision assessment model.

第三，构建了旅游决策计量模型、路径分析模型和决策评估模型。

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Its direct aim is to set up tourism brand image that can influence the decision-making of tourists, and change the behavior of tourists finally, so that more tourists come to visit them.

这个过程是一种市场行为，这种市场行为的直接目的就是要树立可以影响消费者旅行决策的旅游品牌形象，最终改变消费者的行为，使更多旅游者前来游玩。

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The tourism decision making process is a continuity of series of stages and steps concerning both psychology and behaviors.

旅游决策过程是一个从心理到行为的连续体，包括一系列相关的阶段或步骤。

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