But deGeer will adapt by listening to users through social media and in-person conversations as a way to identify the changes that require iZettle to respond.
Half of its people will be engineers and the other half will be in marketing and sales and other functions. deGeer is creating a culture at iZettle that is Silicon-Valley-like not European.
His biggest was TradeDoubler the same one where Swedish mobile Skype competitor, Rebtel, CEO Andreas Bernstrom worked. deGeer also founded an ad agency and an Internet video service aggregator before launching iZettle.