But deGeer will adapt by listening to users through social media and in-person conversations as a way to identify the changes that require iZettle to respond.
As deGeer works towards his vision of expanding iZettle into Asia, Latin America, and Europe, he also aspires to building a way for his customers to provide them with business analytics of their huge quantities of transaction data.
"The beauty of iZettle is that it's simple to use, totally secure and takes seconds for a transaction, " said Jacob deGeer, CEO and co-founder of iZettle, which is used by more than 75, 000 small businesses and individuals in six countries.