One day--maybe not next year or in five years, but eventually--the Big Mac will flatline in the U.S. The evidence: In the past four years McDonald's has averaged only 1% annual same-store sales growth, trailing the 4% average for its main burger rivals.
One day--maybe not next year or in five years, but eventually--the Big Mac will flatline in the U.S. The evidence: In the past four years McDonald's has averaged only 1% annual same-store sales growth, trailing the 4% average for its main burger rivals, Burger King, Wendy's and Jack-in-the-Box.