Database and direct-mail marketing enables potential customers to receive tailored information.

数据库和直邮营销可以使潜在消费者收到量身定制的信息。

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As new information is made available on the database, direct E-mail can be targeted to those registrants who have previously expressed an interest in it.

随着数据库提供新的信息，可以直接向那些曾对信息表露兴趣的会员发送电邮。

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Among the first to go were Metromail, a direct-mail-database company, and Donnelley Enterprise Solutions, which ran copy departments and mail rooms for law firms and the like.

FORBES: Magazine Article

While the Republican Party has long had direct mail backed up by a database of voter information, Rasiej points out that Obama's list, when combined with the Internet, offers Democrats an easy way to communicate efficiently with their base -- something they have not had on terms comparable with the GOP.

CNN: What will Obama do with his millions of online 'friends'?