"We become afraid to use those services. We don't trust the fact that when we put our data into one of these cloud service providers that it is actually going to be protected."

VOA: standard.2010.06.22

The estimate is based on an analysis of official NHS data and local trust board papers.

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Instead of seeing me as an entity they can extract data from, in order to upsell and cross sell, or indeed on order to merchant my data on to other retailers, I want a service provider that I can genuinely trust my data to and who can broker relationships with me across the virtual world.

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