Kaskade, the newly-appointed CEO of Infochimps, believes CIOs are ready to embrace open source big datasoftware and that the established IT players, lacking open source experience, will have to buy their way into the market.
Zero coincidentally, that same day EMC released an open source version of its data warehousing software, hoping to attract the kind of developers who might otherwise work on R.
But ubiquitous digital consumer data, cheap computing power and open-source software have created a tremendous opportunity for smart marketers to change the research game.