Just as Amazon makes security of the data it stores a priority, Illumina is emphasizing that the genomic data will be encrypted and will not be linked to the identity of the person whose genome has been sequenced.

FORBES: Engineering Entrepreneur Alex Dickinson Takes Illumina Into The Cloud

Orbitz's chief executive, Barney Harford, has made data mining a priority.

WSJ: On Orbitz, Mac Users Steered to Pricier Hotels

Although the need to collect sales and customer data was a top priority, the company knew they would eventually need a flexible application to help with other business activities such as marketing and customer support.

FORBES: Success in the Cloud Begins with Integration