Haupt and Alstin started on the project seven years ago, staging thousands of accidents with stunt riders and dummies to collect data on movementpatterns.
Ideas range from selling data about vehicle movementpatterns to traffic-or weather-monitoring companies or to insurers that want better data in exchange for lowering consumer rates.
Individual data can be revealing, however: Dr. Waber says he can divine from a worker's patterns of movement whether that employee is likely to leave the company, or score a promotion.