Storing, processing and analyzing even the tiniest fraction of that data will require drastically different technologies from the structured, relational datamanagementtools organizations have so far relied on.
And as companies see more value from their ability to make use of big data, they are committed to expanding their ability to take advantage of this important trend: more than 90 percent of the executives we surveyed reported that they plan to increase their investment in datamanagement and analysis tools and capabilities.