The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
Fully mature Data Center Infrastructure Management (DCIM) software along with energy market integration that has a detailed model of power consumption, cooling, and the ability to manage servers, turning them on or off or putting them in a lower power state, completes the picture and enables the full benefit of a software defined data center to be realized.