First of all, the entity data and the sentiment analysis and other analysis techniques become part of the meta data for the unstructured data.

FORBES: A Vision for Unifying Access to Data and Documents

This new stage in the evolution of data science holds a lot of promise, but also requires people that could take advantage of the new technologies and techniques for data analysis.

FORBES: The First Data Scientist on the Evolution of Data Science and the Ever-Changing American Voter

The result: a new and unique FORBES model for content creation, with self-publishing mechanisms, new editing processes and audience development techniques rooted in data analysis.

FORBES: The Rise of Social Power: What It Means for Forbes and Our Brand