Net-a-Porter’s appeal is not price, says Danny Rimer of Index Ventures, a venture-capital fund which backed the firm, but the convenience of getting items delivered to your door before they sell out.

支持该网站的风险投资商丹尼-莱莫说，Net-a-Porter的吸引力并不是因为便宜的价格，而是在商品卖完之前把它送到顾客的手里。

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The firm looks for companies that can be global companies and leaders in their categories, says Index partner Danny Rimer.

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