In New York, at the 20 media magazines that include Variety, Tad S. Smith, the unit's president, cut head count 16%, saved printing costs by slightly trimming the paper size and tightened circulation by cutting out unnecessary freebies to advertisers and his colleagues at Reed.

FORBES: Double Dutch No Longer

By requiring the new version, you are able to greatly tighten up supply, cutting many existing dead tree books out of circulation.

FORBES: Apple Goes By The Book, Will Work With Big Textbook Publishers