Customer delivered value is an up date marketing idea and key factor which leads to customer satisfaction and loyalty.

让客价值是一个全新的营销理念，同时也是导致顾客满意与忠诚的核心要素。

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Value appeal is the key factor at the stage of enhancement to establish long-term customer relationship and heighten the loyalty of customer.

价值诉求则是建立长期客户关系，提高客户忠诚度的客户关系提升阶段的核心要素。

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Culture also affects customer asset in three aspects, value driving factor, branch driving factor and relation driving factor.

文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。

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