顾客价值创造(customer value creation)是营销管理的核心问题,是战略管理的根本问题,能否比竞争者创造出更优异的顾客价值是企业成功的关键,如何创造顾客价值一直都是...
基于24个网页-相关网页
Then the dynamic character and the strategy logic of customer value creation are introduced.
之后介绍了客户价值创造的动态特征和战略逻辑。
On the basis of attributes of relational assets, it expounds their roles in customer value creation.
在介绍关系资产特性的基础上,阐明了关系资产在顾客价值创造中的作用。
Now, the customer value research mainly concentrates in the customer value definition, the connotation as well as the recognition, but the research of customer value creation is relative less.
目前,顾客价值的研究主要集中在顾客价值的定义、内涵以及识别方面,而关于顾客价值创造方面的研究是相对较少的。
应用推荐