This capability enables them to derive more value from their existing systems, improve customer satisfaction, and reach new markets quickly.

这种功能使他们可以从已有的系统中获取更大的价值，提高客户满意度，并快速发现新的市场。

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Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。

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That proved to be an effective guiding principle for a large-scale service organization, wherein boosting customer satisfaction and, in turn, lifetime value was strategically paramount.

其结果证明，在大规格的服务组织建立一个非常有效的原则，有助于增加客户的满意度，且，终身价值也是非常重要的战略。

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The vast majority of them drive improvements in customer acquisition, retention, satisfaction, revenue, profitability, and customer value.

FORBES: It's Time For Business Leaders To Embrace Customer Intelligence

The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.

FORBES: CMO Challenge: Getting Value Out Of Data