Provide service interfaces, which allow consuming applications to use this centralized system as IBM's single customer record creation and customer information source for all IBM customer information.

提供服务接口，从而允许服务使用应用程序将这个集中的系统作为 IBM 所有客户信息的单一客户记录创建和客户信息源加以使用。

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The system repeats the information; when the customer confirms it, or repeats the query, the system develops a record of the different ways the target word can be spoken.

系统重复相关信息；当用户确认这条信息，或者重复查询时，系统便获得了目标词的一个不同方式的语音表达记录。

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An update to a customer record in the CRM system is followed by a manual or automated call to the SOA to inform other applications of this out-of-bounds customer data change.

对CRM系统中的客户记录的更新之后紧跟对SOA的手动或自动调用，以告知其他应用程序这个意外的客户数据变更。

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There is a big difference between finding disgruntled customer posts and having an end-to-end system that can automatically discern which posts warrant response, record them in the customer service and CRM system, route them to the right subject matter expert or agent, and report on the result.

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In the traditional model, CRM is a system of record: it tracks customer information and contact history, manages the sales pipeline, and enables detailed analysis of sales performance and customer data.

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Companies that use CRM to bring together relevant information in separate teams can extend knowledge about a case, customer or scenario beyond what is stored in the system of record.

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