Transient investors, who demand high quarterly profits from companies, can hinder a firm's efforts to invest in long-term research or to build up customer loyalty.

短期投资者要求从公司获得高额季度利润，这会阻碍公司投资长期研究或建立客户忠诚度。

youdao

Companies that score high on the customer service scoreboard, such as Southwest Airlines, Zappos, Marriott and Amazon.com, earn customer loyalty that translates into long-term profits and stock gains.

西南航空公司、Zappos、万豪酒店、亚马逊等公司在客户服务方面获得良好的口碑，客户对产品忠诚认可，进而能获取长久的利润，也赢得了市场的份额。

youdao

Value appeal is the key factor at the stage of enhancement to establish long-term customer relationship and heighten the loyalty of customer.

价值诉求则是建立长期客户关系，提高客户忠诚度的客户关系提升阶段的核心要素。

youdao

Strong customer relationships drive long-term loyalty.

FORBES: Can't Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots

This tactic creates the much sought-after customer loyalty, providing a long-term financial benefit to the business by creating customers who keep coming back.

FORBES: Will 2013 Be The Year of Loyalty Programs?

In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.

FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter