Building a digital customer relationship, learning from it what adjacent innovations to pursue, partnering promiscuously to get their quickly, and measuring success in minutes, will give you a chance to join the ranks of the digital disruptors.
"We are a car company that through market-driven, customer focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders, " added Mulally, who delivered the Consumer Electronics Show keynote address on Thursday.
This can be achieved by learning from other customer experiences, leveraging historical trends, monitor sensors on devices and having smart analytical information to predict future issues.