As one important part of customer knowledge, the customer general value is benefit to grasp the trend of customer relation, to perform the customer segmentation in logistics enterprise.
作为客户知识的重要组成部分之一，物流客户综合价值对物流企业全面掌握客户给企业带来的价值，判断客户关系的发展趋势以及进行客户市场细分都有积极的意义。
This text divides the present customers into three categories, loyal customers, potential loyal customers and general customers based on the customer lifetime value.
本文基于顾客终身价值，把企业现有顾客分为忠诚顾客、潜在忠诚顾客和一般顾客三大类。
This paper research the customer satisfaction from the store image view, engenders practice value to enhancing customer satisfaction through improving store image for General Supermarket.
本文研究商店形象对顾客满意的影响机制，提出的针对性的管理建议，对商业企业通过形象完善提高顾客满意度具有一定的参考价值。
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